A press release should always be written from the point-of-view of an independent observer-meaning the third person. Here are the basic style tips you should stick to when writing your new website press release: Ensure the title of the press release contains some of your target keywords and that there are one or two links to your site in the main body (but don’t insert any more links than that). While press releases aren’t as effective as they once were for SEO, they can still provide a net benefit. Releases including photos or videos typically get more engagement than those without. High-quality visuals, graphics, or videos can help to make a new website press release stand out. The below graphic breaks this down into more detail. This is how news articles are written, with the most important information placed at the beginning, and the finer details included at the end.Īnd just like a news article, it also needs to answer the 5 W’s: who, what, when, where, and why.

When it comes to layout, it needs to follow the inverted pyramid. This can be broken down into layout and style. There is an art to writing a good press release. How do you write a new website press release? In the case of a website launch, the intent is to increase site traffic and attract new clients, as well as to inform existing clients, partners, and shareholders about business developments. Ultimately, the aim of any press release is to generate awareness to the media, which in turn generates media coverage and publicity. Free PR Consultation What is a new website press release?Ī press release for a new website, or a website launch, is a brief announcement detailing the products or services that the website provides.

Sample book launch press release